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Atmospheric Attunement in the Becoming of a Happy Object: ‘That Special Gut Feeling’
University of Trento, Italy.
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation. (NOMP-Organization and Management)ORCID iD: 0000-0002-6998-5034
2022 (English)In: Doing Process Reserch in Organizations: Noticing Differently / [ed] Barbara Simpson; Line Revabæk, Oxford University Press, 2022, p. 16-38Chapter in book (Other academic)
Abstract [en]

This chapter illustrates the empirical and processual study of affect. By drawing on a posthumanist practice theory, we conceive a research practice as an agencement of heterogeneous elements that achieve agency by entanglement, focusing on how affect realizes ‘agencing’. We experiment with ‘slow seeing’ as a research practice in our engagement with the digital materiality of a video produced for promoting welfare technologies in Sweden. We follow our ‘becoming-with’ the main character of the video and her digital embodiments as ‘self-in-control’, a ‘vulnerable’ body, a ‘technologically mediated body’, and the body of a ‘happy consumer’. From affect theory, we borrow the concept of ‘happy object’ as a method to engage the flow of performative ‘becoming-with’ ideas, values, and objects. Our contribution in theorizing the process of atmospheric attunement is noticing how the labour of attuning proceeds in iterations of sensing, becoming, and becoming-with.

Place, publisher, year, edition, pages
Oxford University Press, 2022. p. 16-38
Keywords [en]
affect, agencement, atmospheric attunement, becoming-with, embodiment, posthumanist practice theory
National Category
Psychology
Identifiers
URN: urn:nbn:se:mdh:diva-61032DOI: 10.1093/oso/9780192849632.003.0002ISBN: 9780191944741 (electronic)ISBN: 9780192849632 (print)OAI: oai:DiVA.org:mdh-61032DiVA, id: diva2:1714182
Available from: 2022-11-29 Created: 2022-11-29 Last updated: 2022-11-29Bibliographically approved

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Cozza, Michela

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
  • html
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  • asciidoc
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