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Entrepreneurial Traits Affecting Business Strategies Focusing on Network and Innovation Strategies to Success in the Business Arena: A case study of Thai SME, NetDesign
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology. (2028)
2008 (English)Independent thesis Advanced level (degree of Master)Student thesis
Abstract [en]

This research links the relationship among entrepreneurial traits, business strategies and the success of the firm. Such relationship presents that the person who stands behind the success of SME is entrepreneur. Entrepreneur plays an important role in SME as a key player to control the direction of the SME. Also, the business strategies used by the entrepreneur can build competitive advantage for the firm. This research focuses on network and innovation strategies as the main strategies and presents the entrepreneurial characters that are important for utilizing these two strategies effectively. Network strategy will be efficiently used by the person who possesses the extraversion trait with social and team characters while innovation strategy will be efficiently used by the person who possesses the openness to experience trait with creativity and advantage characters.

Place, publisher, year, edition, pages
2008. , 44 p.
Keyword
Personality traits, entrepreneurial characters, network strategy and innovation strategy
Identifiers
URN: urn:nbn:se:mdh:diva-1004OAI: oai:DiVA.org:mdh-1004DiVA: diva2:1708
Supervisors
Examiners
Available from: 2008-10-02 Created: 2008-09-15 Last updated: 2008-10-02Bibliographically approved

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fulltext(719 kB)487 downloads
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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf