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A research agenda for the study of social norm change
Mälardalen University, School of Education, Culture and Communication, Educational Sciences and Mathematics. Natl Res Council Italy, Inst Cognit Sci & Technol, Via Palestro 32, I-00185 Rome, Italy.; Inst Future Studies, Hollandargatan 13, S-11136 Stockholm, Sweden..ORCID iD: 0000-0002-3896-1363
Natl Res Council Italy, Inst Cognit Sci & Technol, Via Palestro 32, I-00185 Rome, Italy.;Inst Future Studies, Hollandargatan 13, S-11136 Stockholm, Sweden..
2022 (English)In: Philosophical Transactions. Series A: Mathematical, physical, and engineering science, ISSN 1364-503X, E-ISSN 1471-2962, Vol. 380, no 2227, article id 20200411Article, review/survey (Refereed) Published
Abstract [en]

Social norms have been investigated across many disciplines for many years, but until recently, studies mainly provided indirect, implicit and correlational support for the role of social norms in driving behaviour. To understand how social norms, and in particular social norm change, can generate a large-scale behavioural change to deal with some of the most pressing challenges of our current societies, such as climate change and vaccine hesitancy, we discuss and review several recent advances in social norm research that enable a more precise underpinning of the role of social norms: how to identify their existence, how to establish their causal effect on behaviour and when norm change may pass tipping points. We advocate future research on social norms to study norm change through a mechanism-based approach that integrates experimental and computational methods in theory-driven, empirically calibrated agent-based models. As such, social norm research may move beyond unequivocal praising of social norms as the missing link between self-interested behaviour and observed cooperation or as the explanation for (the lack of) social tipping. It provides the toolkit to understand explicitly where, when and how social norms can be a solution to solve large-scale problems, but also to recognize their limits.This article is part of the theme issue 'Emergent phenomena in complex physical and socio-technical systems: from cells to societies'.

Place, publisher, year, edition, pages
ROYAL SOC , 2022. Vol. 380, no 2227, article id 20200411
Keywords [en]
social norms, norm change, tipping points, experiments, agent-based modelling, computational social science
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:mdh:diva-59405DOI: 10.1098/rsta.2020.0411ISI: 000799354800005PubMedID: 35599567Scopus ID: 2-s2.0-85131127691OAI: oai:DiVA.org:mdh-59405DiVA, id: diva2:1678540
Available from: 2022-06-29 Created: 2022-06-29 Last updated: 2022-08-30Bibliographically approved

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Andrighetto, Giulia

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