This article presents the state of practice of consistency management in thirteen industrial model-based development settings. Our analysis shows a tight coupling between adopting shorter development cycles and increasingly pressing consistency management challenges. We find that practitioners desire to adopt shorter development cycles, but immature modeling practices slow them down. We describe the different patterns that emerge from the various industrial settings. There is an opportunity for researchers to provide practitioners with a migration path toward practices that enable more automated consistency management, and ultimately, continuous model-based development.