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The influence of third-party online reviews on consumers’ online purchase intention for skincare
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University.
2022 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

 This study aims to gain a deeper understanding and knowledge about the influence in which third-party online reviews have on consumers’ online purchase intention for skincare products during the implemented restrictions during COVID-19. The study is conducted using a quantitative research method by distributing an online questionnaire. A deductive approach was chosen in order to examine the influence of the independent variable on the dependent variable; third-party online reviews and online purchase intention in the context of skincare products. Simple linear regression was conducted to test the statistical significant relationship between the independent variable and the factor variable with the online purchase intention separately. The results of this study indicate that third-party online reviews have a significant influence and an impact on the consumers’ online purchase intention for skincare. Also, it was also discovered that COVID-19 restrictions had a strong effect on the dependent variable, but not necessarily as strong to influence consumers to use third-party online reviews before making an online purchase.         

Place, publisher, year, edition, pages
2022. , p. 58
National Category
Humanities and the Arts
Identifiers
URN: urn:nbn:se:mdh:diva-59032OAI: oai:DiVA.org:mdh-59032DiVA, id: diva2:1669646
Subject / course
Miscellaneous
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Available from: 2022-06-15 Created: 2022-06-14 Last updated: 2022-06-15Bibliographically approved

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fulltext(1367 kB)1968 downloads
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Al-Fattal, ZeinebAldebe, Amara
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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