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Purpose:The aim of this study is to measure the attributes of electric vehicles that influence consumers'attitudes towards EVs. The consumers’ attitude and their intent to purchase is also measured in thisstudy. This is done in order to explore whether the attributes of EVs have an influence on the attitudetowards innovation and whether the attitude of a consumer has an influence on their purchase intent.

Method:Employing the innovation of electric cars in Sweden as the empirical setting, a quantitative researchapproach was adopted. The primary data was collected through a questionnaire that was conductedamong non-car and car owners over the age of 18 in Sweden.

Conclusion:As a result of the conducted study, it was found that the importance of the selected attributes has apositive influence on the consumers’ attitude towards electric cars. Moreover, it was found that theattitude of the given respondent has a statistically significant correlation with their intention topurchase one in the future. However, a non-correlation was found between the variable of attributesand intent to purchase.