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Greenwashing: The negative impact on consumers green purchase intent: A study conducted on Swedish consumers in the fashion industry
Dahlen, Moa
Mälardalen University, School of Business, Society and Engineering.
Kryvosheia, Oleg
Mälardalen University, School of Business, Society and Engineering.
Odzic, Sara
Mälardalen University, School of Business, Society and Engineering.
2022 (English)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2022. , p. 72
Keywords [en]
Greenwashing, fashion industry, green purchase intent, negative impact, theory of planned behavior
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:mdh:diva-58502
OAI: oai:DiVA.org:mdh-58502
DiVA, id:
diva2:1663904
Supervisors
Lampou, Konstantin
Papaioannou, Stylianos
Mälardalen University, School of Business, Society and Engineering.
Examiners
Linderström, Magnus
Mälardalen University, School of Business, Society and Engineering.
Available from:
2022-06-14
Created:
2022-06-03
Last updated:
2022-06-14
Bibliographically approved
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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en-GB
en-US
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nn-NB
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