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Influencer marknadsförings påverkan på varumärkesengagemang:
En kvalitativ studie om hur konsumentens varumärkesengagemang påverkas av influencer marknadsföring
Ülger, Rahel
Mälardalen University, School of Business, Society and Engineering.
Hassan, Muna
Mälardalen University, School of Business, Society and Engineering.
Persson, Nellie
Mälardalen University, School of Business, Society and Engineering.
2022 (Swedish)
Independent thesis Basic level (degree of Bachelor), 180 HE credits
Student thesis
Place, publisher, year, edition, pages
2022.
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:mdh:diva-58446
OAI: oai:DiVA.org:mdh-58446
DiVA, id:
diva2:1663387
Subject / course
Business Administration
Supervisors
Safari, Aswo
Mälardalen University, School of Business, Society and Engineering.
Lampou, Konstantin
Examiners
Linderström, Magnus
Mälardalen University, School of Business, Society and Engineering.
Available from:
2022-06-15
Created:
2022-06-02
Last updated:
2022-06-15
Bibliographically approved
Open Access in DiVA
Influencer marknadsförings påverkan på varumärkesengagemang
(3930 kB)
641 downloads
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FULLTEXT01.pdf
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3930 kB
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900ca46e31f34ccc9dbec3abfe0143c8831ff3c7110078fbf84f41110edc7ef27892efcea229c62c77bff218c289df6ad55f2c521090046f3eb9a5f89c469dbf
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Business Administration
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Total: 641 downloads
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Total: 583 hits
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https://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-58446
Direct link
http://mdh.diva-portal.org/smash/record.jsf?pid=diva2:1663387
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
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de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
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en-GB
en-US
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html
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