In this study, we develop a definition and a framework for ecosystem transformation. We suggest a circular model of four main mechanisms to provide an alternative explanation of ecosystem evolvement. Interview data are used to develop a model that integrates value creation logics at its core with evolutionary mechanisms. An emphasis on firm-specific technology development sets in motion strategic and technological engagement by other firms in the ecosystem. This comes about through firms that take responsibility for change and actors that adopt new ecosystem roles to drive the whole ecosystem towards transformation around new value propositions. This signifies that disruptive innovation and technological advancement in response to market needs drive ecosystem transformation through new value creation. Our comprehensive framework offers an outline for further research in the domain of ecosystem transformation.