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Att vara eller inte vara...cancelled?:
En kvalitativ studie om hur företag kan hantera interaktionen i sociala medier vid en kris.
Krantz, Amanda
Mälardalen University, School of Business, Society and Engineering.
Dalfors, Victoria
Mälardalen University, School of Business, Society and Engineering.
2022 (Swedish)
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2022. , p. 36
Keywords [sv]
krishantering, kriskommunikation, sociala medier, marknadsföring, cancel kultur, kriser, förtroende
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:mdh:diva-56911
OAI: oai:DiVA.org:mdh-56911
DiVA, id:
diva2:1627602
Subject / course
Business Administration
Supervisors
Andersson, Ulf, Professor
Mälardalen University, School of Business, Society and Engineering.
Nilsson, Kerstin, Lecturer
Examiners
Linderström, Magnus, Assistant Professor
Mälardalen University, School of Business, Society and Engineering.
Available from:
2022-01-27
Created:
2022-01-13
Last updated:
2022-01-27
Bibliographically approved
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fulltext
(570 kB)
457 downloads
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FULLTEXT01.pdf
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79985e83a5791e8d7c1b8015a18dd1d01e4522197fdc13d59e9e536938cb89988f64241a767d757f356f442268d251ef5236eaa2a44a5315edd18ad431b4ede8
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Total: 457 downloads
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http://mdh.diva-portal.org/smash/record.jsf?pid=diva2:1627602
Cite
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apa
ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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en-GB
en-US
fi-FI
nn-NO
nn-NB
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