https://www.mdu.se/

mdu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The relationship between sports marketing & consumers purchase intention
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2022 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Date: 22/01/12

Level: Bachelor Thesis in Business Administration, 15 cr

Institution: School of Business, Society and Engineering, Mälardalen University

Authors: Amelia Seeholm     Sohrab Haidari            Viktor Nilsson 

       (95/11/02)                (93/01/08)                   (96/02/26)

 

Title: The relationship between sports marketing and consumer purchase intention. 

Supervisor: Noushan Memar

Keywords: Sports Marketing, Strategic Alliances, Consumer Purchase Intent, 

Marketing Funnel

Research Question: What generates a positive attitude in the consumers towards brands at 

sponsored events? 

Purpose: Explore the sports marketing at sponsoring events and investigating whether the 

result of strategic alliances such as sponsorship activities at events are leading the 

consumer of the event into becoming consumers of the companies’ brands. 

Method: Quantitative, deductive approach, cross tabulation analysis

Conclusion: Companies could generate a positive attitude towards their brand through

sponsorship and sports marketing.

Place, publisher, year, edition, pages
2022. , p. 75
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-56887OAI: oai:DiVA.org:mdh-56887DiVA, id: diva2:1627143
Supervisors
Examiners
Available from: 2022-01-26 Created: 2022-01-12 Last updated: 2022-01-26Bibliographically approved

Open Access in DiVA

fulltext(1729 kB)1078 downloads
File information
File name FULLTEXT01.pdfFile size 1729 kBChecksum SHA-512
cc5012e6014898e9da4112471aac10284734ae520c1e0150ad95d8c59feeff2f6d281c55d0eac81e82868dc45d728f35aa827e7c053c8218e9507181885cc39e
Type fulltextMimetype application/pdf

By organisation
School of Business, Society and Engineering
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 1088 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 345 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf