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Generation X vs Millennials: En kvalitativ studie om individanpassad annonserings påverkan på attityd och köpbeteende
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2021 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2021. , p. 56
Keywords [sv]
Attityd, cookies, individanpassad annonsering, digitala fotavtryck, generation X, millennials
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:mdh:diva-54452OAI: oai:DiVA.org:mdh-54452DiVA, id: diva2:1560332
Subject / course
Business Administration
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Available from: 2021-06-11 Created: 2021-06-03 Last updated: 2021-06-11Bibliographically approved

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