Date: 2021-01-07, 2021-01-22
Level: Bachelor Thesis in Business Administration, 15 cr
Institution: School of Business, Society and Engineering, Mälardalen University
Authors: Erik Ullman (93/02/10) - Lawson Onoyiwe (86/11/09) - Kevin Lidström (94/03/28)
Title: Companies’ Marketing Strategy During COVID-19: Case study of sales promotion techniques within Stena Line and The SteamHotel.
Supervisor: Ali Farashah
Keywords: Sales, Promotions, Marketing, Marketing Strategy tools, COVID-19
Research question: How have the marketing/sales promotion strategies changed during COVID-19 within Stena Line and The Steam Hotel? How have manager’s perception of marketing and sales promotion changed asa result of the COVID-19 Pandemic?
Purpose: The purpose of this study is to investigate and explore how companiessystematically choose marketing strategies in times of crisis, specifically onthe Covid 19 pandemic. This research is focused on sales and promotiontechniques used by organizations during a crisis period.
Method: This study, with the purpose of investigating and exploring how companiessystematically choose marketing strategies during the Covid 19 pandemic, is aqualitative study with an inductive approach to draw conclusions between thecollected data and theoretical framework and concepts.
Conclusion: This study concludes that these organizations adopt or integrates newstrategies during this pandemic crisis period.
2021.