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Date: January 20th 2021  Level:  Bachelor thesis in Business Administration, 15 cr   Institution:  School of Business, Society and Engineering, Mälardalen University   Authors:   Hanna Allerborg (96/04/03) Olivia Gurås (98/01/21) Alina Rennerstad Travergård    (97/03/08) Title: New shareholders impact on the green purchases.  A quantitative study of Oatly's new shareholders and its impact from a larger perspective.  Tutor:  David Freund Keywords:  Shareholders, greenwashing, propensity to buy green satisfaction, green credibility, green brand image  Research questions: To what extent are consumers' green propensity to buy from a green brand affected by new shareholders with different values?   Purpose: The purpose of this thesis is to investigate if new part ownerships affect the consumers propensity to buy green products. The aim is also to evaluate relevant independent variables and to what extent they affect the dependent variable. The practiced variables in this thesis called green trust, green satisfaction, and green image were investigated. Method: This study is based on a quantitative method, a survey has been done as the primary data collection method to analyze the result in IBM SPSS.  Conclusion:  Based on this study, it can be concluded that new shareholders who conflict with a green company's values lead to a negative change in attitudes among consumers. This in turn leads to a reduced propensity to buy, based on this study it is possible to see a clear change in attitude from before to after the new shareholders among buyers. In order to see that in this study, it is essential to place great focus on the arithmetic mean as this is where it is clearest to see a change in attitude.