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Factors influencing the attitude of women towards purchasing green products: An explorative case study of organic cosmetics in sweden
Mälardalen University, School of Business, Society and Engineering, Future Energy Center.
Örebro Univ, Sch Business, Örebro.
2020 (English)In: JOURNAL OF CONSUMER SCIENCES, ISSN 0378-5254, Vol. 48, p. 38-64Article in journal (Refereed) Published
Abstract [en]

This paper investigates green consumer behavior by analyzing women's attitudes towards purchasing organic cosmetics in Sweden in order to determine the factors that influence their purchasing behavior. The study is based on the modified Theory of Planned Behavior (TPB) explained with primary data collected through an online survey of 220 women who live in Sweden. The findings are in line with the previous studies, which confirm that consumers' attitudes towards green products have a positive influence on purchase intention. Moreover, this study has found that the individual's education and income level have a positive relationship with attitude and future purchase intention.

Place, publisher, year, edition, pages
SOUTH AFRICAN ASSOC FAMILY ECOLOGY & CONSUMER SCIENCES-SAAFECS , 2020. Vol. 48, p. 38-64
Keywords [en]
purchase intention, green consumer behavior, attitudes, organic cosmetics, Theory of Planned Behavior, Sweden
National Category
Energy Engineering
Identifiers
URN: urn:nbn:se:mdh:diva-52957ISI: 000590815500003OAI: oai:DiVA.org:mdh-52957DiVA, id: diva2:1514906
Available from: 2021-01-07 Created: 2021-01-07 Last updated: 2023-05-17Bibliographically approved

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