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The development of international e-commerce in retail SMEs: An effectuation perspective
Department of Marketing and Strategy, Stockholm School of Economics, P.O. Box 6501, S-113 83, Stockholm, Sweden.
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation. Department of Marketing and Strategy, Stockholm School of Economics, P.O. Box 6501, S-113 83, Stockholm, Sweden.ORCID iD: 0000-0003-3737-6055
Department of Marketing and Strategy, Stockholm School of Economics, P.O. Box 6501, S-113 83, Stockholm, Sweden.ORCID iD: 0000-0003-4583-647X
Department of Marketing and Strategy, Stockholm School of Economics, P.O. Box 6501, S-113 83, Stockholm, Sweden.
2021 (English)In: Journal of World Business, ISSN 1090-9516, E-ISSN 1878-5573, Vol. 56, no 3, article id 101165Article in journal (Refereed) Published
Abstract [en]

There is an urgent need in the field of international entrepreneurship to elucidate how SMEs can pursue new opportunities in a digital international business environment. The purpose of this study is to examine, by using effectuation theory, the processes by which retail SMEs develop international e-commerce in foreign markets. This research is based upon qualitative data from three Swedish retail-SMEs. This study makes a theoretical contribution to international entrepreneurship research by providing more granular insights into the actual drivers of e-commerce internationalisation. In particular, this study illustrates how capabilities underlie the processes of international e-commerce development.

Place, publisher, year, edition, pages
2021. Vol. 56, no 3, article id 101165
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:mdh:diva-52840DOI: 10.1016/j.jwb.2020.101165ISI: 000633034400015Scopus ID: 2-s2.0-85096182225OAI: oai:DiVA.org:mdh-52840DiVA, id: diva2:1510659
Available from: 2020-12-16 Created: 2020-12-16 Last updated: 2024-09-04Bibliographically approved

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Rovira Nordman, EmiliaMelén Hånell, Sara

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