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The international expansion of a multinational company: A Case Study of H
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2008 (English)Independent thesis Advanced level (degree of Master)Student thesis
Abstract [en]

As a retailer, H&M does not follow the standard pattern of

establishment chain presented in the Uppsala model. Its establishment

chain is composed of three stages: franchising, wholly owned sales

subsidiaries and production offices. The company has developed

strong macro-position within the clothes industry network and strong

bonds with its external suppliers. The expansion decisions of H&M

have been influenced by the factors included in the psychic distance

concept.

Place, publisher, year, edition, pages
2008. , p. 52
Identifiers
URN: urn:nbn:se:mdh:diva-1018OAI: oai:DiVA.org:mdh-1018DiVA, id: diva2:15006
Uppsok
samhälle/juridik
Supervisors
Available from: 2008-10-02 Created: 2008-09-18 Last updated: 2008-10-02Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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Language
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