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The international expansion of a multinational company: A Case Study of H
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2008 (English)Independent thesis Advanced level (degree of Master (Two Years))Student thesis
Abstract [en]

As a retailer, H&M does not follow the standard pattern of

establishment chain presented in the Uppsala model. Its establishment

chain is composed of three stages: franchising, wholly owned sales

subsidiaries and production offices. The company has developed

strong macro-position within the clothes industry network and strong

bonds with its external suppliers. The expansion decisions of H&M

have been influenced by the factors included in the psychic distance

concept.

Place, publisher, year, edition, pages
2008. , p. 52
Identifiers
URN: urn:nbn:se:mdh:diva-1018OAI: oai:DiVA.org:mdh-1018DiVA, id: diva2:15006
External cooperation
Subject / course
Business Administration
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2008-10-02 Created: 2008-09-18 Last updated: 2019-09-30Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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