: Major changes of production systems having strategic impacts on the organizations have occasionally been done in agile-like ways. However, they have been practiced with little theoretical foundation. This paper is one of the first attempts to identify similarities between Lean Startup (LS) and the phenomena in question as an effort to establish theoretical foundation to the phenomena. To identify the similarities, the phenomena observed in three previous studies are examined and compared with LS. As a result, similarities are found in key characteristics of LS and those of the phenomena observed in the studies. Similarities are also found in their contexts. Later in this paper, implications drawn from the identified similarities are discussed in terms of strengthening the theoretical foundation of the phenomena.