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A social safety net?: Rejection sensitivity and political opinion sharing among young people in social media
Univ Gothenburg, Psychol, Gothenburg, Sweden..
Lund Univ, Polit Sci, Lund, Sweden..ORCID iD: 0000-0002-0296-9419
Karlstad Univ, Polit Sci, Karlstad, Sweden..ORCID iD: 0000-0003-0820-8626
Lund Univ, Strateg Commun, Lund, Sweden..
2019 (English)In: New Media and Society, ISSN 1461-4448, E-ISSN 1461-7315, Vol. 21, no 2, p. 298-316Article in journal (Refereed) Published
Abstract [en]

One reason why people avoid using social media to express their opinions is to avert social sanctions as proposed by the spiral of silence theory. We here elaborate on individual-level sensitivity to social rejection in relation to voicing political opinions on social media sites. Given the uncertainty about sharing political views in social media, and the fact that social acceptance, or rejection, can be easily communicated through, for instance, likes, or a lack of likes, we argue that rejection sensitive individuals are less likely to share political information in social media. Combining an analysis of unique survey data on psychological characteristics and online political activity with focus group interviews with Swedish youth supports our argument, showing that rejection sensitive individuals are less inclined to engage politically in social media. The results extend on previous research by establishing the role of rejection sensitivity in political engagement in social media.

Place, publisher, year, edition, pages
SAGE PUBLICATIONS LTD , 2019. Vol. 21, no 2, p. 298-316
Keywords [en]
Opinion sharing, rejection sensitivity, social media, spiral of silence
National Category
Political Science
Identifiers
URN: urn:nbn:se:mdh:diva-50813DOI: 10.1177/1461444818795487ISI: 000457401000002Scopus ID: 2-s2.0-85059478775OAI: oai:DiVA.org:mdh-50813DiVA, id: diva2:1470056
Available from: 2020-09-23 Created: 2020-09-23 Last updated: 2020-10-22Bibliographically approved

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Bäck, Hanna

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