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“Rising by Sin”: Consumer Evaluation of Social Cause-Brand Alliances in Stigmatized and Nonstigmatized Industries
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.ORCID iD: 0000-0001-8185-6879
2017 (English)Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
2017.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-49959OAI: oai:DiVA.org:mdh-49959DiVA, id: diva2:1465550
Conference
American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World, United States
Available from: 2020-09-09 Created: 2020-09-09 Last updated: 2021-01-04Bibliographically approved

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https://eprints.soton.ac.uk/436739/

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Dehghanpour Farashah, Ali

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Total: 39 hits
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