Managers and owners of successful companies act with deliberate purpose in order to succeed (Penrose, 1959; Nelson and Winter, 1982; Aldrich and Zimmer, 1986; Edquist, 1997; Metcalfe, 1997). Understanding the issue of success and failure has received great interest among practitioners, policymakers and researchers. This study considers a region understood as a rural, sparsely populated area. In this region, traditional industries such as mining, agriculture and forest products are suffering under pressure for sustainable replacement industries. Reconstruction of such areas involves structural processes facilitating the entry of new industries, such as tourism (Petterson, 2002). The replacement industries often demand a shift in terms of tangible assets and also in terms of finding decision routines adapted to sensitive customer needs. In order to understand the complexity of this industrial shift, this paper intends to describe and explore (as moderators for understanding success) present decision routines in tourism industry, at three levels, and to chart the decision paths.