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Social media usage and body appreciation: A quantitative cross-sectional study among Swedish adults
Mälardalen University, School of Health, Care and Social Welfare.
2020 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Among Swedish adults, 50% are active on social media daily. Regarding body image, 50% of Swedish adolescents are happy with their weight, although no statistics are available among Swedish adults. Time spent on social media is related to body dissatisfaction, and viewing of body positive content increases body appreciation. Applying a salutogenic approach, a theoretical framework of sense of coherence was used in this study. The aim was to examine: if there is a relationship between social media usage and body appreciation in Swedish adults; if there are gender differences; whether this potential relationship is evident after controlling for age, gender, physical activity, sedentary lifestyle, and viewing of body positive content. A quantitative method was used. Data from 153 participants was collected using questionnaires, and analysed using correlation analyses and multiple regression analyses. The results revealed that there was no relationship between general social media usage and body appreciation – however, the less time spent on social media, the better body appreciation participants had. This relationship was only evident among women. The relationship was still observed after controlling for confounding. These findings were in line with some previous findings. Women’s body appreciation could possibly favour from decreased time spent on social media.

Place, publisher, year, edition, pages
2020. , p. 30
Keywords [en]
Body appreciation, quantitative study, sense of coherence, social media usage.
National Category
Public Health, Global Health, Social Medicine and Epidemiology
Identifiers
URN: urn:nbn:se:mdh:diva-49226OAI: oai:DiVA.org:mdh-49226DiVA, id: diva2:1449205
Subject / course
Science of Public Health
Supervisors
Examiners
Available from: 2020-06-30 Created: 2020-06-29 Last updated: 2020-06-30Bibliographically approved

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Public Health, Global Health, Social Medicine and Epidemiology

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf