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Brainstorming VS Nominal group technique online: En jämförelse mellan idégenereringsmetoderna brainstorming och nominal group technique i en online miljö
Mälardalen University, School of Innovation, Design and Engineering.
Mälardalen University, School of Innovation, Design and Engineering.
2020 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Denna studie har två syften, det första är att undersöka om idégenereringsmetoderna brainstorming och nominal group technique kan förväntas ge liknande resultat, beroende på om idégenereringsprocessen genomförs på en fysisk plats eller i en online miljö. Det andra syftet är att testa de båda idégenererings metoderna i en mer verklig situation, med en fråga som ställdes av studiens uppdragsgivare och samarbetspartner Coompanion. Detta genomfördes i form utav en workshop som hölls tillsammans med Coompanion. Med tanke på den rådande världssituationen våren 2020, så testades detta i form utav ett kvasiexperiment, där ingen kontrollgrupp kunde skapas. Anledningen till detta var den rådande pandemin som gör att personer inte gärna ska samlas i grupper, vilket ledde till att man i denna studie jämför med de resultat man fått med ett fysiskt experiment utav Miller (2009). Resultatet i studien pekar på att den skillnad i genererade idéer som normalt finns mellan brainstorming och nominal group technique fortfarande existerar. Däremot visar studien att det totala antalet idéer från online grupperna, genererade lite mer än hälften så många idéer som Millers (2009) grupper, vilket pekar på att idégenerering online fortfarande inte håller måttet mot en fysisk idégenerering. Man såg även att de idéer som genererades av nominal group technique gruppen, var mer kreativa än brainstorming gruppen, när det kom till frågan tillhörande Coompanion.

Abstract [en]

The aim of this study can be separated into two purposes. The first purpose is to explore if the idea generation methods known as brainstorming and nominal group technique would give similar results depending on if the idea generating process was conducted in a physical space, compared to an online space. The second purpose of this study was to test both of the idea generating methods with a less lab focused situation, by asking a question that focuses on a real problem that the Company Coompanion, our partner in this study wanted answered. These purposes were tried in a workshop held with our partner Coompanion. Given the prevailing world situation in the spring of 2020, the experiment had to take on the form of a quasi-experiment where no control group could be created. The reason for this was the global pandemic and the government recommendation of not gathering in groups if it is avoidable, which led this study to compare with results obtained by a physical experiment made by Miller (2009). The results of the study indicates that the difference in the amount of generated ideas that normally exists between brainstorming and nominal group technique still exists. Although in contrast, the study shows that the total number of ideas from the online groups generated just a little more than half of the ideas compared to Millers (2009) physical groups. This indicates that idea generating online still doesn't measure up to a physical idea generating process. It was also shown that the ideas generated by the online nominal group technique group were more creative then the brainstorming group when it came to the question that Coompanion asked.

Place, publisher, year, edition, pages
2020. , p. 48
Keywords [sv]
Brainstorming, Nominal group technique, Idégenerering online, Idégenerering, Kreativitet.
National Category
Other Engineering and Technologies not elsewhere specified
Identifiers
URN: urn:nbn:se:mdh:diva-49096OAI: oai:DiVA.org:mdh-49096DiVA, id: diva2:1446826
External cooperation
Coompanion
Subject / course
Innovation Technology
Supervisors
Examiners
Available from: 2020-06-24 Created: 2020-06-24 Last updated: 2020-06-24Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
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Language
  • de-DE
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  • nn-NB
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  • Other locale
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Output format
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