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This study aims to investigate opportunities to make commercial buildings in Pretoria, South Africa, more energy efficient, which is made by examining prerequisites in South Africa. To achieve this objective, barriers and measures to decrease cooling demand are investigated by a qualitative approach and a roof heat transfer model is developed to get a deeper understanding of the ceiling temperature distribution. The heat transfer model is simulated in MATLAB and is further validated by conducting a two-case scenario sensitivity analysis and by comparing the results to previous research. The results show that there is a great correlation between the Global Horizontal Irradiance [GHI] and the interior ceiling temperature and a higher GHI contributes to a higher ceiling temperature. The hot climate and the long summer period in South Africa indicate that there is a great demand for cooling during a year. Regarding barriers, the socioeconomic aspects in the country and the low electricity prices may contribute to less willingness to adapt to an environmentally friendly behaviour. As some technologies are still perceived as expensive, this may also provide a lower willingness to make changes regarding choices that contribute to a lower cooling demand and thus, energy consumption. Finally, it is concluded that there are several measures that can be applied to decrease the cooling demand, such as constructional changes or enhancement of the heating, ventilation and air-conditioning [HVAC] operation.