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The effects of humorous and irritating advertising on brand perception in the food industry
Myllyoja, Holly
Mälardalen University, School of Business, Society and Engineering.
Bejo Čeh, Nika
Mälardalen University, School of Business, Society and Engineering.
Said, Yacoub
Mälardalen University, School of Business, Society and Engineering.
2020 (English)
Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE credits
Student thesis
Place, publisher, year, edition, pages
2020.
National Category
Economics and Business
Identifiers
URN:
urn:nbn:se:mdh:diva-48375
OAI: oai:DiVA.org:mdh-48375
DiVA, id:
diva2:1436988
Supervisors
Gillmore, Edward
Examiners
Linderström, Magnus
Available from:
2020-06-15
Created:
2020-06-08
Last updated:
2020-06-15
Bibliographically approved
Open Access in DiVA
fulltext
(1670 kB)
6845 downloads
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FULLTEXT01.pdf
File size
1670 kB
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d36a51f2fbd1afd53b26316369c437df177fdc1fd8a9e235d0456f57d1887293efc0c9e5a10ef3ba5e527d26a02b0adb5275dcedfa1af8dfcf8fa89639ceab9b
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fulltext
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application/pdf
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School of Business, Society and Engineering
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Economics and Business
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Total: 6845 downloads
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https://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48375
Direct link
http://mdh.diva-portal.org/smash/record.jsf?pid=diva2:1436988
Cite
Citation style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
apa
ieee
modern-language-association-8th-edition
vancouver
Other style
More styles
Language
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
de-DE
en-GB
en-US
fi-FI
nn-NO
nn-NB
sv-SE
Other locale
More languages
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html
text
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html
text
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