This study shows that women may be at a disadvantage when signaling that they are“entrepre-neurial”to venture capitalists. We demonstrate how gender-based disadvantages may arise fromrole incongruence in entrepreneurship by analyzing multi-source data from 131 venture capitalapplications, venture capitalists’cognitions, and their funding decisions. Our analysis indicatesthat women who signal an entrepreneurial attitude are more likely to elicit prevention consid-erations from venture capitalists, whereas men who signal such an attitude are more likely to elicitpromotion considerations. We alsofind that promotion considerations increase the amount offinancing, whereas prevention considerations decrease the amount offinancing. Our study in-creases knowledge about the gendered cognitions that underlie implicit bias among investors andknowledge about the effects of regulatory focus on funding outcomes by exploring the interactionbetween gender and entrepreneurial attitude.