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This conference paper is about dynamism of routines seen as a source of stability and change for innovation and creativity. More specifically, the paper discusses the potential for change of a meeting routine by employing a content analysis for studying routine via a set of series of recurring investor meeting events. The study takes also into account a role of artifacts and their potential for facilitating novelty and change. The theme that is especially of interest in the study, a situation that received much attention in the years around financial crisis of 2008, is a possible turn in organizational attention seen as a choice between a long-term and a short-term perspective in running business. This is crucial subject to address in this research as it reconciles a dilemma between, on one hand the need to think about long time perspective as sustainability, and on the other hand to respond to the requirements for short time perspective in doing business, as for instance improving margins and profitability or maintaining more efficient capital structure. To be able to investigate this dilemma we study one of the biggest Swedish companies and by that also a serious player on a global arena, Volvo.