By studying what job ads convey, you can get a picture of the values that prevail in the labour market at a given time (Helgesson, 2001). The aim of the study was to highlight the construction of leadership in job advertisements. The research questions are the following: (1) which subject position on leadership can be discerned in our time? And (2) what leadership is most sought after in job ads in the fall of 2019. The study explores 50 recruitment ads, 25 from the private sector and 25 from the public sector. The study takes off from the social construction- ist perspective and Edley’s discourse psychology was used as methodology. The results were interpreted in close proximity to the conceptual tools: interpretive repertoires (fifteen) that generated subject positions (four) and ideological dilemma (one). The results show that the subject positions on leadership that can be distinguished in our day are (1) the communicatively clear leader, (2) the responsible leader, (3) the brave leader and, (4) the experienced leader. The results display that leaders who could identify themselves as communicatively clear, responsible, brave and is experienced are most wanted in the Swedish labour market in our days. The ideological dilemma is based on the requirement to be a good leader by employers but the idea of a good leader differ.
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