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”Yeah! We’re Open”: Transdimensional Openness in Alternative Entrepreneurship
Uppsala universitet, Sweden.ORCID iD: 0000-0001-9902-1191
Uppsala universitet, Sweden.
Stockholms universitet, Sweden.ORCID iD: 0000-0002-6843-4038
2015 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

The present ethnographic study explores the dynamics of “inside” and “outside” in diversity management and CSR. In focus is the Hungarian IT-company Prezi that engages in social issues such as gender equality, LGBT rights and anti-racism. Openness is Prezi’s watchword; by referring to themselves as open, the company aims to attract employees and foster a creative work process. Yet, to establish this openness, new insides and outsides need to be created. The study uses the work of Giorgio Agamben to trace the production of openness in various dimensions of the enterprise: boundaries between work and spare time, categorical divisions, organizational borders, and walls and other barriers in the office landscape. It is argued that while Prezi’s constellation of various types of openness is an efficient tool for social impact, the company’s production of transdimensional openness risks depoliticizing urgent social issues.

Place, publisher, year, edition, pages
2015.
Keywords [en]
Entrepreneurship, diversity management, Giorgio Agamben, Hungary, LGBTQ activism, queer theory, Pride Parade
National Category
Sociology Social Psychology Business Administration Engineering and Technology
Research subject
Sociology; Business Studies; Engineering Science with specialization in industrial engineering and management
Identifiers
URN: urn:nbn:se:mdh:diva-45413OAI: oai:DiVA.org:mdh-45413DiVA, id: diva2:1357653
Conference
In the Flow: People, Media, Materialities, ACSIS Conference, 15-17 June, Norrköping, Sweden
Projects
Videography of 'Alternative Entrepreneurships' - Prezi's cultivation of openness and anti-racismAvailable from: 2019-10-04 Created: 2019-10-04 Last updated: 2019-10-11Bibliographically approved

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Redmalm, DavidSkoglund, AnnikaBerglund, Karin

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf