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Interrnal Crowdsourcing, a Social Media Approach: A Case Study Made at Volvo Construction Equipment
Mälardalen University, School of Innovation, Design and Engineering.
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The intent of internal crowdsourcing is to enable idea generation in a confidential way for a company. It is however proved through qualitative action research through a case study within Volvo Construction Equipment that it is difficult to attract and motivate people to use internal crowdsourcing platforms. It is argued that it is due to the lack of response and feedback towards the contribution in the platform. The interface and UX-design are also argued to be of importance when it comes to the motivation to use the platform. The prerequisites to use a platform have highly empathized towards communicative features and functions that are enabling several of options to communicate in terms of feedback and response, similar to social media. A social media approach is considered appropriate. However, it is not enough as it is more value adding features and motivational factors that needs to be applied and considered to motivate and fulfill its purpose. Areas discovered in this thesis can be furthered researched upon as this thesis mainly discovered motivational factors to utilize internal crowdsourcing platforms. Further research can for example be to test implementing the recommendations provided.

Place, publisher, year, edition, pages
2019. , p. 88
Keywords [en]
Internal crowdsourcing, Motivation, Feedback, Response, Crowdsourcing management.
National Category
Design
Identifiers
URN: urn:nbn:se:mdh:diva-44716OAI: oai:DiVA.org:mdh-44716DiVA, id: diva2:1332784
External cooperation
Volvo Construction Equipment
Subject / course
Information Design
Supervisors
Examiners
Available from: 2019-06-28 Created: 2019-06-28 Last updated: 2019-06-28Bibliographically approved

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