mdh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Annonser på Instagram: En kvantitativ studie om millenniegenerationens uppfattning och attityd gentemot hur annonser presenteras på Instagram
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this quantitative study is to examine what attitudes and perceptions Swedish young people have towards ads on Instagram, and then find out how companies should design their ads. A quantitative survey method was used to collect data, for the possibility of collecting many responses over a limited time. The questionnaire was distributed on various social media; Facebook, Instagram, LinkedIn and Twitter. The result showed that Swedish youth have a negative attitude towards ads on Instagram. The ads were not considered credible and did not contain enough information. It was clear that they felt annoyance with ads on Instagram as it disturbed their flow, were not sufficiently credible, etc. If Swedish youths had to choose how the ads would be presented, it would be in image format, contain the information needed to increase credibility and, in order to catch their attention in the best way, there should be an unexpected feature

Place, publisher, year, edition, pages
2019. , p. 45
Keywords [sv]
Annonser, Attityd, Instagram, Konsumenter, Millenniegenerationen, Reklam, Sociala Medier
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-43783OAI: oai:DiVA.org:mdh-43783DiVA, id: diva2:1322205
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2019-06-19 Created: 2019-06-10 Last updated: 2019-06-19Bibliographically approved

Open Access in DiVA

No full text in DiVA

By organisation
School of Business, Society and Engineering
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 6 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf