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Hooked on streaming – En kvantitativ studie om bidragande faktorer till återkommande köp av streamingtjänster
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abstract Date: Level: Institution: Authors: Title: Tutor: Keywords: Research question: Purpose: Method: Conclusion: 2019-06-06 Bachelor thesis in Business Administration, 15 cr School of Business, Society and Engineering, Mälardalen University Anna-Karin Fahlén Ellen Frykberg Douglas Mattsson (93/05/01) (90/05/11) (94/10/15) Hooked on streaming – A quantitative study on contibuting factors of repeat purchasing of streaming services Aswo Safari Repeat purchasing, Trust, Habit, Satisfaction, Streaming, SVOD Which factors affect consumers’ repeat pruchasing within the SVOD market? The purpose of this study was to investigate which factors affect consumers’ repeat pruchasing within the SVOD market. The study was conducted through a quantitative method with a deductive approach. A survey was conducted with 173 respondents. The result was analyzed through a bivariate multiple linear regression analysis. Three factors were shown to affect repeat purchasing. These were satisfacion, trust and habit. Satisfaction was shown to have the strongest effect on repeat purchasing. The conclusion can thereby be drawn that satisfaction is the most important contributing factor to repeat purchasing.

Abstract [sv]

Sammanfattning Datum: Nivå: Institution: Författare: Titel: Handledare: Nyckelord: Frågeställning: Syfte: Metod: Slutsats: 2019-06-06 Kandidatuppsats i företagsekonomi, 15 hp Akademin för Ekonomi, Samhälle och Teknik, Mälardalens Högskola Anna-Karin Fahlén Ellen Frykberg Douglas Mattsson (93/05/01) (90/05/11) (94/10/15) Hooked on streaming – En kvantitativ studie om bidragande faktorer till återkommande köp av streamingtjänster Aswo Safari Återkommande köp, Förtroende, Vana, Nöjdhet, Streaming, SVOD Vilka faktorer påverkar konsumenters återkommande köp inom SVODbranschen? Syftet med denna studie är att undersöka vilka faktorer som påverkar konsumenters återkommade köp inom SVOD-branschen. Studien utfördes genom en kavantitativ metod med en deduktiv ansats. En enkätundersökning genomfördes med 173 respondenter. Resultatet analyserades genom en bivariat multipel linjär regressionsanalys. Tre faktorer visar en positiv påverkan på återkommande köp. Dessa tre är nöjdhet, vana och förtroende. Nöjdhet påvisar ha starkast påverkan på återkommande köp. Därav kan slutsatsen dras att nöjdhet är den viktigaste bidragande faktorn till återkommande köp inom SVOD-branschen.

Place, publisher, year, edition, pages
2019. , p. 34
Keywords [en]
Repeat purchasing, Trust, Habit, Satisfaction, Streaming, SVOD
Keywords [sv]
Återkommande köp, Förtroende, Vana, Nöjdhet, Streaming, SVOD
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-43762OAI: oai:DiVA.org:mdh-43762DiVA, id: diva2:1322075
Subject / course
Business Administration
Presentation
2019-06-06, 12:00 (Swedish)
Supervisors
Examiners
Available from: 2019-06-19 Created: 2019-06-10 Last updated: 2019-06-19Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf