The Process of Converting Followers on Instagram Into Customers
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2019. , p. 57
Keywords [en]
Conversion, Instagram, Customer Insights, Fogg’s Behaviour Model
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-43718OAI: oai:DiVA.org:mdh-43718DiVA, id: diva2:1321751
Subject / course
Business Administration
Presentation
2019-06-03, Mälardalen University, Högskoleplan 1, 72220, Västerås, 12:00 (English)
Supervisors
Examiners
2019-06-192019-06-102019-06-19Bibliographically approved