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Konsumenters attityd gentemot digital skräddarsydd reklam: En kvalitativ studie gällande vad det är som påverkar konsumenternas attityd gentemot skräddarsydd reklam
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2019. , p. 35
Keywords [sv]
Skräddarsydd reklam, attityd, personlig integritet, förtroende, belöningar, förväntningar
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-43708OAI: oai:DiVA.org:mdh-43708DiVA, id: diva2:1321729
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2019-06-18 Created: 2019-06-09 Last updated: 2019-06-18Bibliographically approved

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