Brand Personality inomEsport : att förstå det irrationella i det immateriella

Sten, Nils-Petter; Larsson, Simon

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Brand Personality inomEsport: att förstå det irrationella i det immateriella

Sten, Nils-Petter

Mälardalen University, School of Business, Society and Engineering.

Larsson, Simon

Mälardalen University, School of Business, Society and Engineering.

2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis

Abstract [en]

Brand Personality in Esport - understanding the irrational in the immaterial

Place, publisher, year, edition, pages

2017. , p. 66

Keywords [en]

Marketing, esports, Branding, Organizational Marketing

Keywords [sv]

esport, CS:GO, Counter Strike, Brand Personality, marketing, Marknadsföring

National Category

Economics and Business

Identifiers

URN: urn:nbn:se:mdh:diva-43569OAI: oai:DiVA.org:mdh-43569DiVA, id: diva2:1319510

Presentation

2017-05-19, Mälardalens University, Högskoleplan 1, 722 20, Västerås, 11:58 (Swedish)

Supervisors

Hadjikhani, Annoch

Examiners

Röndell, Jimmie

Available from: 2019-06-20 Created: 2019-06-02 Last updated: 2019-06-20Bibliographically approved

Open Access in DiVA

No full text in DiVA

urn-nbn

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