Brand Personality inomEsport: att förstå det irrationella i det immateriella
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Abstract [en]
Brand Personality in Esport - understanding the irrational in the immaterial
Place, publisher, year, edition, pages
2017. , p. 66
Keywords [en]
Marketing, esports, Branding, Organizational Marketing
Keywords [sv]
esport, CS:GO, Counter Strike, Brand Personality, marketing, Marknadsföring
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:mdh:diva-43569OAI: oai:DiVA.org:mdh-43569DiVA, id: diva2:1319510
Presentation
2017-05-19, Mälardalens University, Högskoleplan 1, 722 20, Västerås, 11:58 (Swedish)
Supervisors
Examiners
2019-06-202019-06-022019-06-20Bibliographically approved