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Brand Personality inomEsport: att förstå det irrationella i det immateriella
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Brand Personality in Esport - understanding the irrational in the immaterial

Place, publisher, year, edition, pages
2017. , p. 66
Keywords [en]
Marketing, esports, Branding, Organizational Marketing
Keywords [sv]
esport, CS:GO, Counter Strike, Brand Personality, marketing, Marknadsföring
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:mdh:diva-43569OAI: oai:DiVA.org:mdh-43569DiVA, id: diva2:1319510
Presentation
2017-05-19, Mälardalens University, Högskoleplan 1, 722 20, Västerås, 11:58 (Swedish)
Supervisors
Examiners
Available from: 2019-06-20 Created: 2019-06-02 Last updated: 2019-06-20Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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