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Potential Business Improvements when Utilizing CRM Tools: and Challenges in Making it Happen 2018 (English)In: Organizing Marketing and Sales: Mastering Contemporary B2B Challenges / [ed] Andersson, Per; Axelsson, Björn; Rosenqvist, Christopher, Emerald Group Publishing Limited, 2018, 1, p. 177-193Chapter in book (Other academic)

Place, publisher, year, edition, pages

Emerald Group Publishing Limited, 2018, 1. p. 177-193

Keywords [en]

CRM tools, processes, business practice, value-based selling, profitability management, service orientation

National Category

Business Administration

Identifiers

URN: urn:nbn:se:mdh:diva-43542ISBN: 978-1-78754-969-2 (print)OAI: oai:DiVA.org:mdh-43542DiVA, id: diva2:1318886

Available from: 2019-05-28 Created: 2019-05-28 Last updated: 2019-06-11Bibliographically approved

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Osowski, Dariusz

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Industrial Economics and Organisation

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