mdh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Drivers of pharmaceutical packaging innovation: A customer-supplier relationship case study
Lund university.
Linnéuniversitetet, Institutionen för marknadsföring (MF).
Lund university.
2018 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 88, p. 363-370Article in journal (Refereed) Published
Abstract [en]

This study explores the drivers of pharmaceutical packaging innovation. Demographic changes and rising healthcare costs pose challenges for the pharmaceutical industry. To meet these challenges, packaging innovation offers opportunities to provide patients with better solutions. Based on an in-depth case study of two companies—a global drug manufacturer and a packaging manufacturer—in a customer-supplier relationship, this study investigates five drivers of innovative packaging solutions: technology, legislation, marketing, logistics, and sustainability. This study identifies multiple stakeholders' needs regarding pharmaceutical packaging innovations. It also shows that robustness of packaging is prioritized despite a patient-centric approach. This study offers suggestions for further research. It also provides a benchmark to help future studies examine other contexts.

Place, publisher, year, edition, pages
Elsevier , 2018. Vol. 88, p. 363-370
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:mdh:diva-42824DOI: 10.1016/j.jbusres.2017.11.030ISI: 000434004100038OAI: oai:DiVA.org:mdh-42824DiVA, id: diva2:1292805
Available from: 2018-05-12 Created: 2019-03-01Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full text

Authority records BETA

Mostaghel, Rana

Search in DiVA

By author/editor
Mostaghel, Rana
In the same journal
Journal of Business Research
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf