mdh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The co-creative practice of forming a value proposition
Hanken School of Economics, Finland.
Uppsala University, Sweden.
Mälardalen University, School of Business, Society and Engineering. Uppsala University, Sweden.
Uppsala University, Sweden.
2012 (English)In: Journal of Marketing Management, ISSN 0267-257X, E-ISSN 1472-1376, Vol. 28, no 13-14, p. 1553-1570Article in journal (Refereed) Published
Abstract [en]

Using practice theory and an empirical illustration of reciprocal exchange of knowledge between resource-integrating actors, this paper contributes to Service-Dominant Logic by deepening the understanding of the innate intricacies in a co-creative practice of forming a value proposition. A co-creative practice is conceptualised as reciprocal exchange of knowledge that is mediated by the practice-related script - understandings, procedures, and engagements - that each resource-integrating actor draws upon. The paper identifies and labels the activities of this exchange - applying, assessing, adapting, and adopting - using the literature on knowledge creation and management as a point of departure. A granular analysis is provided of how the script of each resource-integrating actor mediates the activities of reciprocal exchange of knowledge when forming a value proposition

Place, publisher, year, edition, pages
2012. Vol. 28, no 13-14, p. 1553-1570
Keywords [en]
co-creative paradigm, co-creative practice, practice theory, reciprocal knowledge exchange, Service-Dominant Logic, value proposition, Business Administration, Företagsekonomi
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:mdh:diva-42666DOI: 10.1080/0267257X.2012.736875OAI: oai:DiVA.org:mdh-42666DiVA, id: diva2:1288130
Conference
2012-10-30T22:29:31.657+01:00
Note

article; 2017-12-07T02:48:11.406+01:00

Available from: 2019-02-12 Created: 2019-02-12 Last updated: 2019-02-26Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full texthttp://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-183625
By organisation
School of Business, Society and Engineering
In the same journal
Journal of Marketing Management
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 2 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf