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Bridging S-D Logic and Business Practice with Midrange Theory: From Dichotomies to Relational Dualities and Beyond, in Central Marketing Concepts
Ekman, Peter
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
(Marketing and Strategy)
ORCID iD:
0000-0001-7334-2480
Röndell, Jimmie
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.
ORCID iD:
0000-0001-8220-6085
2019 (English)
In:
The SAGE Handbook of Service-Dominant Logic / [ed] Stephen L. Vargo & Robert F. Lusch, Los Angeles: Sage Publications, 2019, p. 619-634
Chapter in book (Refereed)
Place, publisher, year, edition, pages
Los Angeles: Sage Publications, 2019. p. 619-634
Keywords [en]
Midrange theory, service-dominant logic, relational duality, conceptual complementarity
National Category
Business Administration
Research subject
Industrial Economics and Organisations
Identifiers
URN:
urn:nbn:se:mdh:diva-42618
ISBN:
978-1-5264-0283-7 (print)
OAI: oai:DiVA.org:mdh-42618
DiVA, id:
diva2:1286901
Available from:
2019-02-08
Created:
2019-02-08
Last updated:
2019-06-11
Bibliographically approved
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Röndell, Jimmie
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ieee
modern-language-association-8th-edition
vancouver
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apa
ieee
modern-language-association-8th-edition
vancouver
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de-DE
en-GB
en-US
fi-FI
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nn-NB
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