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Bridging S-D Logic and Business Practice with Midrange Theory: From Dichotomies to Relational Dualities and Beyond, in Central Marketing Concepts
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation. (Marketing and Strategy)ORCID iD: 0000-0001-7334-2480
Mälardalen University, School of Business, Society and Engineering, Industrial Economics and Organisation.ORCID iD: 0000-0001-8220-6085
2019 (English)In: The SAGE Handbook of Service-Dominant Logic / [ed] Stephen L. Vargo & Robert F. Lusch, Los Angeles: Sage Publications, 2019, p. 619-634Chapter in book (Refereed)
Place, publisher, year, edition, pages
Los Angeles: Sage Publications, 2019. p. 619-634
Keywords [en]
Midrange theory, service-dominant logic, relational duality, conceptual complementarity
National Category
Business Administration
Research subject
Industrial Economics and Organisations
Identifiers
URN: urn:nbn:se:mdh:diva-42618ISBN: 978-1-5264-0283-7 (print)OAI: oai:DiVA.org:mdh-42618DiVA, id: diva2:1286901
Available from: 2019-02-08 Created: 2019-02-08 Last updated: 2019-06-11Bibliographically approved

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Röndell, Jimmie

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