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Are consumers international?: A study of CSR, Cross-Border Shopping Commitment and Purchase Intent among Online Consumers
Mälardalen University, School of Business, Society and Engineering.ORCID iD: 0000-0002-7438-2764
Mälardalen University, School of Business, Society and Engineering. (Marketing and Strategy)
Mälardalen University, School of Business, Society and Engineering.
2018 (English)In: Journal of global marketingArticle in journal (Refereed) Published
Abstract [en]

The purpose of this study is to investigate purchase intent in online marketplaces as an international phenomenon. A profile of the international online consumer is established, taking into account factors such as indicators of socio-economic development of their home countries. A structural model is analyzed using LISREL, testing the importance of CSR, the propensity to buy from international online vendors and commitment with purchase intent as the dependent variable. A cross-national dataset of 804 respondents from 57 countries is analyzed, showing that CSR activities alone do not increase purchasing intent, but they do when mediated by commitment.

Place, publisher, year, edition, pages
2018.
National Category
Social Sciences Economics and Business
Research subject
Industrial Economics and Organisations
Identifiers
URN: urn:nbn:se:mdh:diva-42280DOI: 10.1080/08911762.2018.1528652OAI: oai:DiVA.org:mdh-42280DiVA, id: diva2:1275900
Available from: 2019-01-07 Created: 2019-01-07 Last updated: 2019-05-03

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Publisher's full texthttps://www.tandfonline.com/doi/full/10.1080/08911762.2018.1528652

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CiteExportLink to record
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