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Abstract

Date: 2008-09-29

Course: Bachelor Thesis in Business Administration, EFO703

Authors: Andrey Makoveychuk; Konlaan Leedip Boinkum.

Supervisor: Leif Sanner

Title: How can the Russian Far South-East improve itself in order to attract moreinternational adventure tourists?

Problem: The region is very attractive for adventure tourism due to its unique nature sightsand wildlife. However, there are several problematical areas both when it comes to regionseconomy and marketing of its tourist sights abroad.

Purpose: The purpose of this thesis is to outline why international adventure tourists decidenot to choose the Far South-East as their travel destination and to suggest possible ways ofdeveloping the region and its marketing in order to make this place more attractive forinternational adventure seekers. Given suggestions can later be used in development of a newregional marketing strategy.

Method: Way of managing content in this thesis consists of two main and two supportingprocesses, which follow the main ones. Information collection in the two main processes leadsto analysis and then further to the recommendation part. Data sources used are of two types:primary and secondary data. Both qualitative and quantitative types of data are being used.

Conclusion: After have been studying current problems with attracting potential tourists tothe region and evaluating existing possibilities for adventure tourism in the Far South-East,authors have come to a conclusion. This would be that modern marketing strategy forexpansion of international adventure tourism has to be created by travel agencies of the regionas well as some suggested practical improvements have to be done in order to make foreignadventure seeking individuals feel more convenient and comfortable.