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Differences in Perceived Attributes of an Innovation between Group of Users and Non Users: A Case Study of Bualuang ibanking (Thailand)
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
Responsible organisation
2008 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The respondents can be classified into 3 groups as follows,

users 47%, non users 37%, non awareness customers 16%.

We found that the group of users perceived more positive

toward Bualuang ibanking than the group of non users in four

aspects, relatively advantage, complexity, compability and

observability, while, trialability was not perceived as a

significant attribute facilitating the use of Bualuang ibanking.

However, in some circumstances, such as, time processing,

mental effort, frustrating, privacy and security, the attitude

toward these circumstances is positive but not divergent

between these two groups. For the non awareness customers,

there are 58% of them preferred adopting this technology in

the future and the most frequently selective duration that they

will adopt this technology is within one month.

Place, publisher, year, edition, pages
Västerås: Mälardalens högskola , 2008. , 62 p.
Keyword [en]
E-banking, technology adoption, diffusion innovation, behavior intention and rate of adoption
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-4312OAI: oai:DiVA.org:mdh-4312DiVA: diva2:126594
Presentation
2008-06-04, R1-122, R, Mälardalen University, Box 883Vasteras, 09:15 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2008-11-20 Created: 2008-11-20 Last updated: 2010-10-21Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf