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A market research for Turkish commercial banking business
Mälardalen University, School of Sustainable Development of Society and Technology.
Responsible organisation
2008 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Following the liberalization of Turkish economy in 1980, Turkish macro and

micro economic indicators have designated boom. Also considering the

globalization effect and increase in the correlation among banking industries’ of

countries, Turkey has been experiencing an evolution in banking business.

Besides, fed with some economic crises effects, the customers’ perceptions about

“new ways of banking” in this dynamic environment are worthwhile to study

from a marketer’s viewpoint. To achieve over-performance in commercial

banking business in Turkey, first step is to know about the current factors which

are affecting marketing decisions of commercial banks.

Place, publisher, year, edition, pages
Akademin för hållbar samhälls- och teknikutveckling , 2008. , 85 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-4293OAI: oai:DiVA.org:mdh-4293DiVA: diva2:126575
Presentation
2008-06-02, 10:30 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2008-11-20 Created: 2008-11-20 Last updated: 2010-10-21Bibliographically approved

Open Access in DiVA

fulltext(1240 kB)868 downloads
File information
File name FULLTEXT01.pdfFile size 1240 kBChecksum MD5
Type fulltextMimetype application/pdf

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School of Sustainable Development of Society and Technology
Business Administration

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf