A market research for Turkish commercial banking business
Responsible organisation
2008 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE credits
Student thesis
Abstract [en]
Following the liberalization of Turkish economy in 1980, Turkish macro and
micro economic indicators have designated boom. Also considering the
globalization effect and increase in the correlation among banking industries’ of
countries, Turkey has been experiencing an evolution in banking business.
Besides, fed with some economic crises effects, the customers’ perceptions about
“new ways of banking” in this dynamic environment are worthwhile to study
from a marketer’s viewpoint. To achieve over-performance in commercial
banking business in Turkey, first step is to know about the current factors which
are affecting marketing decisions of commercial banks.
Place, publisher, year, edition, pages
Akademin för hållbar samhälls- och teknikutveckling , 2008. , p. 85
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-4293OAI: oai:DiVA.org:mdh-4293DiVA, id: diva2:126575
Presentation
2008-06-02, 10:30 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
2008-11-202008-11-202010-10-21Bibliographically approved