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Advertising Message and Customer Satisfaction: A Case of LIDL Sweden
Mälardalen University, School of Business. Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Business. Mälardalen University, School of Sustainable Development of Society and Technology.
Responsible organisation
2008 (English)Student thesis
Abstract [en]

Title: Advertising message and Customer Satisfaction A case of Lidl Sweden

Problem: “Are the customers satisfied when they compare marketing message with services provided by Lidl grocery store?”

Purpose: We aim to analyze the satisfaction level of customers at Lidl store and how

effective messages delivered in the advertisement.

Method: We used a primary research through the interviews of the managers in Lidl, and

a survey questionnaire by the customers. We also used the secondary data from

the website of Lidl and some qualitative information from textbooks and

different sources.

Conclusion: After the research, we conclude that the advertising messages of Lidl is clear

and most of the customers feel satisfied with price and the quality of Lidl’s

products. However, about the non-food products, the customers do not feel so

pleasant and they do not have much knowledge about after sale services.

Place, publisher, year, edition, pages
Västerås: Mälardalens högskola , 2008. , p. 75
Keywords [en]
Advertising, Communication Process, Gaps, Services, Promises, Messages, Expectation, Marketing, Customer satisfaction.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-4274OAI: oai:DiVA.org:mdh-4274DiVA, id: diva2:126556
Presentation
2008-06-11, H018, Eskistuna-Sweden, 09:15 (English)
Uppsok

Supervisors
Available from: 2008-11-20 Created: 2008-11-19 Last updated: 2008-11-20Bibliographically approved

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School of BusinessSchool of Sustainable Development of Society and Technology
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf