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What is wrong with Motorola?
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
Responsible organisation
2008 (English)Student thesis
Abstract [en]

Date: 2008‐05‐26

Program: International Marketing Course: Master Thesis

Authors: Qian Chen & Lanjunzi Chen

Title: What is wrong with Motorola?

Problem: What are the shortcomings of its mobile phones of Motorola from

consumers’ perspectives in Chinese market?

Purpose: This study aims to find out different factors of Motorola’s mobile phone

which may hamper consumers’ interest and possibility of purchasing when Motorola

experience the declining sales of mobile phone in Chinese market.

Method: The researchers apply marketing mix to investigate the shortcoming of

Motorola’s handset to achieve the research purpose. The researchers choose

questionnaires and interviews to collect information from consumers in order to

gather information for this research.

Target Group: This paper might be useful for Motorola Company to find their

problems and some companies also produce cellphone avoid coming out similar

problems.

Conclusions: Based on our research Motorola’s handsets certainly have many

shortcomings in marketing mix that is product, price, place and promotion from

consumers’ point view

Recommendations: There are a lot of aspects for Motorola to improve from product,

price, place and promotion in the long run in order to recover its reputation in

consumers’ mind.

Key Words: Motorola handset, consumers’ point of view, shortcomings, China,

product, price, place, promotion

Place, publisher, year, edition, pages
Akademin för hållbar samhälls- och teknikutveckling , 2008. , 88 p.
Keyword [en]
Motorola handset, consumers’ point of view, shortcomings, China
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-4262OAI: oai:DiVA.org:mdh-4262DiVA: diva2:126544
Presentation
2008-06-02, R2-122, Hus R, MDHVASTERAS, 09:30 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2008-11-20 Created: 2008-11-20 Last updated: 2013-07-29Bibliographically approved

Open Access in DiVA

fulltext(731 kB)1194 downloads
File information
File name FULLTEXT01.pdfFile size 731 kBChecksum MD5
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf