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DIGITALIZATION IS HEATING UP THE BUSINESS MODEL: A degree project regarding the impact of digitalization on a business model canvas within district heating
Mälardalen University, School of Business, Society and Engineering.
Mälardalen University, School of Business, Society and Engineering.
2018 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
DIGITALISERINGEN VÄRMER UPP AFFÄRSMODELLEN : Ett examensarbete gällande inverkan av digitaliseringen på affärsmodellen canvas inom fjärrvärme (Swedish)
Abstract [en]

The purpose of this degree project is to analyze and investigate how digitalization will affect business modeling in the district heating business.

The chosen approach to this degree project was an iterative, abductive method, in order to always use a feedback-analysis and to keep the project open for new findings. The interviews were a mix of a structured method and a qualitative approach. With the structured method, the findings from the interviews were similar and regarding the research topic, and the qualitative approach in some open questions led to matters that otherwise would have been unnoticed. The interviews were performed via e-mail, phone and through personal interviews.

This degree project concluded that digitalization has an impact on business modeling in district heating. Digitalization will affect some elements in a major way, for example key resources that will be characterized by digitalization. The findings from this work showed that a business model operating in district heating in a time of digitalization should focus on three main parts: economy, environment and easy visualization. An optimization tool should focus on delivering a value that consist of these three, and the remaining elements should together contribute to that value proposition.

Abstract [sv]

Syftet med detta examensarbete är att analysera och undersöka hur digitaliseringen kommer att påverka affärsmodellering inom fjärrvärmebranschen.

Det valda tillvägagångssättet för detta examensarbete är en iterativ, abduktiv metod för att hela tiden återkoppla och hålla studien öppen för nya intryck. Intervjuerna är en kombination av strukturerad metod blandad med en kvalitativ ansats. Med den strukturerade metoden blir svaren inom samma ram samtidigt som den kvalitativa aspekten lockar fram svar som annars skulle passera obemärkta. Intervjuerna genomfördes via mail, telefon samt genom personliga intervjuer.

Detta examensarbete drar slutsatsen att digitaliseringen kommer påverka affärsmodeller inom fjärrvärme. Digitaliseringen kommer påverka vissa element i större utsträckning som till exempel nyckelresurserser som kommer präglas av digitaliseringen. Upptäckterna från studien visar att en affärsmodell verksam inom fjärrvärme i en tid präglad av digitaliseringen ska fokusera på tre delar: ekonomi, miljö och lättförstådd visualisering. Ett optimeringsverktyg ska fokusera på att leverera ett värde som innehåller dem tre delarna och resterande element ska tillsammans bidra till det värdeerbjudandet.

Place, publisher, year, edition, pages
2018. , p. 42
Keywords [en]
Business model, canvas, district heating, digitalization
Keywords [sv]
Affärsmodell, canvas, fjärrvärme, digitalisering
National Category
Business Administration Energy Systems
Identifiers
URN: urn:nbn:se:mdh:diva-39808OAI: oai:DiVA.org:mdh-39808DiVA, id: diva2:1218194
External cooperation
Sigholm Konsult AB
Subject / course
Business Administration
Supervisors
Examiners
Available from: 2018-06-14 Created: 2018-06-14 Last updated: 2018-06-14Bibliographically approved

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DIGITALIZATION IS HEATING UP THE BUSINESS MODEL(1099 kB)130 downloads
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