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Title: The Entrepreneurial individual-----A case study of YEStravel

Problems: How (individual) entrepreneur develops his/her international company in a short period successfully?What are the characteristics for this kind of companies?

Purpose: This research would be useful for the new individual business start-ups/ entrepreneurs as well as the researchers who are focused on the investigation of why INV grows faster than other types of business. We intend to analyze and reveal the secret behind their success. We also aim to enlarge the data base of INVs study for further research.

Method: Qualitative research, interview and story-telling

Target: Start-ups, especially entrepreneurs and students who tend to be entrepreneurs; YEStravel Company;

Conclusion: We try to analyze the secrets why small firms could grow up rapidly. With the case story of YEStravel, we found there are four variables are worthy to look into. They are entrepreneurship, social network, special products and the influences from communication and transportation. These three main factors enhanced the speed of the INV’s growth which gives an answer to our first research question. We also evaluated the characteristic of small firms which depend on the portfolio entrepreneurship as their original developing factor. They handle two or more businesses at the same time to earn the enough resources which they lack of. This conclusion represents our second research question that what are the characteristics of this kind of firm.