mdh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Internationalization of IKEA in the Japanese and Chinese markets.
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2008 (English)Student thesis
Abstract [en]

Date: June 4, 2008

Level: Master Thesis EFO705, 10 points (15 credits)

Authors: Wannapa Chaletanone (05-11-1982, Thailand)

Wanee Cheancharadpong (03-09-1983, Thailand)

Title: Internationalization of IKEA in the Japanese and Chinese markets

Supervisor: Leif Linnskog

Problems: Why did IKEA internationalize into Japanese and Chinese markets? And what factors did influence IKEA’s success in Chinese market but failure in the Japanese market of the first round?

Purpose: The aim of thesis is to understand the internationalization of IKEA in Asia by comparing between Japanese and Chinese markets.

Method: This master thesis based on qualitative approach in order to investigate the internationalization of IKEA in Asian markets as a case study since it is beneficial in understanding the observation and explanation of behavior in the certain cases.

Conclusion: IKEA is considered as retailer internationalization who expands into Japanese market as a result of deregulation and asset-based advantage while internationalize into Chinese market because of supporting environments such as political, social and economic conditions as well as transaction advantage. To success and failure, psychic distance and learning, strategic decision making process, degree of adaptation of retail offer, entry strategy, characteristics of organization and management characteristics are the influencing factors on internationalization of IKEA in the Japanese and Chinese markets.

Place, publisher, year, edition, pages
Västerås: Mälardalens högskola , 2008. , 50 p.
Keyword [en]
Internationalization, IKEA, retailer internationalization, influencing factors
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-855OAI: oai:DiVA.org:mdh-855DiVA: diva2:121496
Presentation
2008-06-04
Uppsok
samhälle/juridik
Supervisors
Available from: 2008-07-02 Created: 2008-07-02

Open Access in DiVA

fulltext(312 kB)40036 downloads
File information
File name FULLTEXT01.pdfFile size 312 kBChecksum MD5
0623d327e3e497bd928a480614e8b5005ea0216c0410e7cd88d65ce65d207879b9a51ab8
Type fulltextMimetype application/pdf

By organisation
School of Sustainable Development of Society and Technology
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 40036 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 3520 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf