mdh.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
What should be done to improve employee motivation at Lammin Osuuspankki branches in Lahti?
Mälardalen University, School of Business.
Mälardalen University, School of Business.
2008 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Abstract

Date 12th June, 2008

Course Name Master Thesis EFO 705

Program MIMA‐International Marketing

Group Satu Kristiina Castren 821118‐P147

Kaleem Ullah Muhammad 801202‐P310

Tutor Tobias Eltebrandt

Title

What should be done to improve employee motivation at Lammin Osuuspankki branches in Lahti?

Problem Statement

What should be done to improve the motivation of employees by the

management at the branches of Lammin Osuuspankki in Lahti?

Purpose of the Research

The purpose of the research is to study internal marketing at Lammin

Osuuspankki Lahti branches focusing on employee motivation. This research is designed for the management of Lammin Osuuspankki so that they can encourage the employees to work in an effective way. The authors will find the factors that are effecting the motivation of employees at the branches and need further improvement to increase the motivation of the employees. The research aim is to improve the employee motivation at the branches through our suggestions.

Methodology

For this research, the authors have used primary and secondary data to collect the information needed. The primary data was collected by qualitative and quantitative methods. The quantitative data was conducted by a survey, which was based on a theoretical model, the dynamic Triangle of motivation and the adapted job characteristic model. The qualitative primary data was gathered by two interviews. The secondary data was collected mainly from books, online databases and articles.

Conceptual Framework

The conceptual framework includes two models: The Dynamic triangle of

Motivation and the modified Job Characteristic Model. The dynamic Triangle of Motivation looks at the values and attitudes and the needs that influence motivation for employees at a learning organization. The Job characteristic Model is a framework for studying the impact of job characteristics on job satisfaction and job outcomes.

Conclusions

The conclusions revealed the different preferences and importance of the motivational factors to the employees at Hämeenkatu and Paavola bank branches. The authors concluded all the motivational factors that require improvement to increase the motivation of employees at Hämeenkatu and Paavola branches. In short, other than cultural harmony and communication between co‐workers inside social dimensions all the other factors required improvement to improve the motivation of the employees.

Place, publisher, year, edition, pages
Västerås: Mälardalens högskola , 2008. , 162 p.
Keyword [en]
internal marketing, employee motivation, motivation at banks, management and motivation, Lammin Osuuspankki
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-821OAI: oai:DiVA.org:mdh-821DiVA: diva2:121459
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2008-06-26 Created: 2008-06-26 Last updated: 2010-10-21

Open Access in DiVA

fulltext(3531 kB)5750 downloads
File information
File name FULLTEXT01.pdfFile size 3531 kBChecksum MD5
62ccd35f991e5e7b7603c8f270c55da4523019a8985d82448bf7c4fb154754378235c81b
Type fulltextMimetype application/pdf

By organisation
School of Business
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 5750 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 4904 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf