Abstract
Date 29th May 2008
Title Friis & Company in Thailand: the case study for
entrepreneur
Authors Sitichai Chokphiboonkarn
Tharinat Phatthararangrong
scn07001@student.mdh.se , tpg07001@student.mdh.se
Tutors Tobias Eltebrandt
Problem Which factors should an entrepreneur consider when
establishing Friis and Company in Bangkok.
Purpose The main purpose of the thesis is to study Friis
& Co's overall business and analyze Bangkok in order to find
out the criticalfactors for the entrepreneurs who want
to establish Friis and Company in Bangkok. Afterward,
the authors will provide a business plan as a
recommendation for any entrepreneur who
wants to establish Friis and Company in Bangkok.
Method Primary data was collected through questionnaires sent
to Thai women who live in Bangkok as well as interview
with Friis and Company franchise department and branch
owner in Västerås,Sweden. Secondary data was gathered
through books, article and internet.
Conclusion There are many factors that the entrepreneurs should
consider when establishing Friis and Company in
Bangkok.
Entrepreneurs can gain benefit from Friis and Company
strengths and opportunities. However, they also need to
find the solution to their weaknesses and threats.
After that target group need to be determined in order
to find the target customer of the products. Then the
marketing mixes are designed to suit and match with the
preference of the target group.
Recommendation Business plan has been generated in order to give a
practical guideline for entrepreneurs who want to establish Friis and Company in Bangkok.
Ekonomihögskolan , 2008.