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Friis & Company in Thailand: The case study for enterpreneur
Mälardalen University, School of Business.
Mälardalen University, School of Business.
2008 (English)Student thesis
Abstract [en]

Abstract

Date 29th May 2008

Title Friis & Company in Thailand: the case study for

entrepreneur

Authors Sitichai Chokphiboonkarn

Tharinat Phatthararangrong

scn07001@student.mdh.se , tpg07001@student.mdh.se

Tutors Tobias Eltebrandt

Problem Which factors should an entrepreneur consider when

establishing Friis and Company in Bangkok.

Purpose The main purpose of the thesis is to study Friis

& Co's overall business and analyze Bangkok in order to find

out the criticalfactors for the entrepreneurs who want

to establish Friis and Company in Bangkok. Afterward,

the authors will provide a business plan as a

recommendation for any entrepreneur who

wants to establish Friis and Company in Bangkok.

Method Primary data was collected through questionnaires sent

to Thai women who live in Bangkok as well as interview

with Friis and Company franchise department and branch

owner in Västerås,Sweden. Secondary data was gathered

through books, article and internet.

Conclusion There are many factors that the entrepreneurs should

consider when establishing Friis and Company in

Bangkok.

Entrepreneurs can gain benefit from Friis and Company

strengths and opportunities. However, they also need to

find the solution to their weaknesses and threats.

After that target group need to be determined in order

to find the target customer of the products. Then the

marketing mixes are designed to suit and match with the

preference of the target group.

Recommendation Business plan has been generated in order to give a

practical guideline for entrepreneurs who want to establish Friis and Company in Bangkok.

Place, publisher, year, edition, pages
Ekonomihögskolan , 2008.
Keyword [en]
Enterpreneur
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-817OAI: oai:DiVA.org:mdh-817DiVA: diva2:121454
Uppsok
samhälle/juridik
Supervisors
Available from: 2008-06-26 Created: 2008-06-26

Open Access in DiVA

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78aa9603d5ca02839f10166d92c4493a1162305b3c163f57fed3604b5d9a2790eed90e7e
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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf